(Note: We are still in the process of adding to this section. If you have a question that isn't addressed here, please use the Contact Us link in the top right corner.)

What is a Private IP address? An IP address is the unique identifier that routes your emails to the recipients. A Private IP address is your own private unique identifier. These IP’s have never been used before, and therefore don’t run the risk of being blacklisted by any of the internet service providers. By using them, Email System users start with a clean slate and become accountable for their own IP’s activity.

Where do I find what Private IP address is?

You can find your own private IP address by clicking the Account Info tab at the top of the Email System interface.
Are you a reseller?

How does a Private IP address help email deliverability?

By offering Private IP’s, Email System allows users to start with a clean slate and become accountable for their own IP’s activity. This compares to a shared IP environment, in which emails from many different customers come from the same shared IP address—which can cause an issue with being blacklisted. The problem is that one customer may cause complaints and some internet service providers would quickly blacklist the shared IP, causing all emails to blocked by the ISP. By using private IP’s for each user, a user that receives spam complaints can not affect the way other user’s messages reach their subscribers inboxes.

What steps can I take to ensure that my IP address is not blacklisted?

Getting spam complaints from your subscribers is the main reason for getting blacklisted. Here are some things to you can do to prevent getting these complaints.

1. Double opt-in – Having your subscribers double opt-in is not only a Email System policy, but is the best way to ensure only the right people receive your email blasts. By having your subscribers confirm their during this process subscription, you prevent any addresses from fraudulently being added to your lists.

2. Control frequency of emails – If you haven’t sent to your list in a several months, some subscribers may forget that they had signed up, and complain. You will want to keep in contact with them so they recognize your messages when they arrive in their inbox.

3. Don’t use subject lines that can appear to be spam – With spam being as big of a problem as it is these days, people sometimes assume a message is spam without getting past the subject line. You will want to be sure to avoid terms that sound as though they could be used for spam (ex. Don’t miss this free opportunity! / Great deals on new products!)

4. Make sure your from name and address are familiar – If there is any confusion as to where your message is coming from, your subscribers would be much less inclined to report you as a spammer if they could contact you directly.

5. Ensure opt-out URL is CLEARLY visible – Even if a subscriber has double-opted in to your mailing list, they may eventually decide they’d like to unsubscribe. If you don’t give them the option to do so, their next step may very well be likely to report your message as spam.

6. Here are some helpful resources for avoiding getting blacklisted:

http://www.zeromillion.com/webmarketing/blacklist-whitelist.html

http://www.imediaconnection.com/content/3276.asp

http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3381621

Can I whitelist the Private IP address assigned to my account?
You can apply to get your IP whitelisted with the various internet service providers, but would need to contact them individually. Each ISP has a process for applying, starting with an online form. Generally, when ISP’s review your whitelisted IP application, they require that you have a previous history of sending out email blasts with low complaints.

Here are some links to some of the more popular ISP’s whitelisting applications:

Yahoo - Please see http://help.yahoo.com/help/us/mail/defer/defer-01.html for information on Yahoo's email policies and email abuse@yahoo.com to apply for a whitelist.
Verizon - http://www2.verizon.net/micro/whitelist/request_form.asp?id=isp
AOL - http://postmaster.info.aol.com/tools/whitelist_guides.html